A product manager's nose for what's worth building, a designer's ear for what users are really saying and eye for the small details.

Helping an NEF+ finalist realise her vision: AI-powered natural-haircare advice, with products tailored to each user.
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A stunning ‘exhibition’ of user-led design!
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The problem in the brief had already solved itself. The real one didn’t exist yet, so I had to find it, solve it, then design it!
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A mindfulness app disguised as a notes app. A User Led Tour-De-Force of UX Design, buckle up!
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A YouTube feature I proposed whilst at Product School back in 2020. Six years on, YouTube still hasn't built it — so I did!
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